You spent countless hours finding the right product to sell, crafted the perfect listing and loaded images, that’s all great, but if your price is not competitive your chances of making sales are nada, zero, zilch.
How does the Aura repricing tool help me to get the Amazon buy box?
Although nobody knows for sure what is the exact formula used by Amazon to assign the buy box to specific vendors, it’s well known that price is likely the most important factor.
By staying competitive you drastically increase your chances of getting the buy box and therefore making sales. According to studies, more than 80% of customers use the Amazon buy box to make their purchases, so, no buy box equals no sales.
You can stay on top of your repricing strategy without spending countless hours in your Amazon Seller Account, simply get the Go Aura Repricing tool, set it up according to your business needs and let the software make automated pricing changes based on the strategy you selected. With Aura you can manage up to 50,000 SKUs.
Do I need a repricer for my Amazon business?
Aura repricer makes automated repricing not only easy but smart by using artificial intelligence to keep you competitive and win the buy box as often as possible. They claim that you can control the Buy Box 65% of the time against other repricing tools, freaking good if you ask me!.
With the Aura repricer your Amazon listings remain competitive 24/7, moreover, Aura adjusts your pricing every 30 to 60 seconds and connects directly to the Amazon marketplace to stay on top of every move your competitors make.
Getting an automated repricer for Amazon is a business decision you need to make, things to consider are:
- How much time are you currently spending on repricing your listings?
- How effective is your repricing strategy?
- How aggressive are your competitors with their pricing?
- How competitive is your market?
- Are you doing Private Label, Wholesale or Retail Arbitrage?
Amazon Wholesale, Retail Arbitrage or Private Label?
If you sell on Amazon using the wholesale or retail arbitrage methods then you need an automated repricing tool, obviously you don’t need it if you only have a handful of products but as soon as you feel like you’re spending too much time managing your amazon listings pricing, you should get a repricer like Aura.
Private label sellers with numerous SKUs or in competitive niches would also benefit from using the Aura re-pricer.
What pricing strategies can I use?
Aura comes with pre-built pricing strategies so that you can get started quickly, once you’re more familiar with the platform you can set up your own custom strategies.
Their pre-built pricing strategies work out of the box so we highly encourage you to use them first, make sure to monitor the impact of repricing strategies on your top and bottom line though.
With Aura you are in complete control of your repricing strategies and is fully customizable to allow you to define how to compete against specific vendors, for example:
- You can select to ignore vendors that are back-ordered or out of stock.
- Choose if you want to reprice based on percentages or dollar amount.
- Exclude competitors that are not FBA (fulfilled by Amazon)
- Adjust price when there is no competition so that you can maximize your profits.
Which Amazon marketplaces is Aura compatible with?
At this moment, Aura is available for the following marketplaces:
How to use the Aura Repricer?
Look at this video to see how easy it is to put your pricing in auto-pilot with Aura..
Ready to start your Aura repricer FREE trial?
New customers can use Aura’s 14 days free trial to drive test the product without any risk, click here to start repricing the smart way.
This is a great way to test this Amazon tool without risking your money, 14 days is plenty of time to test if the automated repricer is a good fit for your business. If you have a large number of listings, we recommend to only choose a handful of items to test drive Aura, this way to can check the performance of those listing easily.
At this moment Aura offers a monthly plan for $97, or you can choose the annual plan and save 20%, you end up paying $77 per month when billed annually. Here you can see their current pricing.
Remember, this is an investment in your business. Not having the right pricing tool probably means losing thousands of dollars to competitors that are ahead of the game when it comes to adjusting prices.
Why can’t I just use the free Amazon repricer?
Profitable sellers know that the Amazon repricing tool has one big flaw: it only reprices down, this means, your price will only go down when there is competition.
The smart solution is to get a repricing tool with artificial intelligence that not only adjusts your prices down to remain competitive but also recognizes when there is no competition or when your competitors run out of stock to adjust your prices up so that you can maximize your profits, this feature by itself is worth many times over the Aura’s monthly subscription.